Heroes for Hire - Price Update (5/19/17)

Brigby

Hi Everyone,

When we launched Heroes for Hire a little over a month ago, we created a few different offers that we thought were valuable and compelling. We run tests like these to allow players to show us what they preferred, and after seeing all of the results, it was clear that players preferred the offer that had more items in it.

Starting today, the 4-Star Heroes for Hire store bundles will be 3,600 Hero Points for all players. The offer includes one 4-Star Cover, eight Elite Tokens, 10,000 Iso-8, and three Command Points. The cover changes each day and is the featured 4-Star from the Behemoth Burrito mission found in Deadpool’s Daily Quest.

As a token of our thanks, anyone that helped us determine the best offering by collecting a Heroes for Hire offer since its release, will receive 300 Hero Points. 

Nick441234

Really?????????? I await the responses from the forum. 

I cant believe for a second the 3600 offer was the most popular, D3 have just chosen the most expensive that will make them the most money. 

mpqr7

I'm skeptical that people would choose to pay more.

Is there an option so that I can remove this store from my list, so that I don't need to see it, since I'll never use it?

BetrayerOfHope

It does seem like the better deal. That was the consensus in our alliance discussion, so not surprised it was the most popular by purchases. 

aa25

I'm surprised at this too. I'm one of those who don't think the few extra stuffs worth 1100 hp. I personally would prefer an option without any bundle, just the 4* cover for lower than 2500 hp. So basically, we now have an official re-branded 20-items 4* vault.

Note: I got 3600 hp offer and can see 7 days in advance.

Brigby

@nick_chicane

It would seem that the extra iso, CP, and tokens were a rather enticing addition for some players!

@mpqr7

Apologies, but unfortunately I'm unaware of a way to remove the Heroes for Hire store from the list.

Landale

I have a feeling that they were always going to go with the 3600 price point.  

Edit: To clarify, I'm not upset by the decision - I kinda expected it.  Since I was one of the people at the 3600 price, I won't see a difference.

broll

nick_chicane said:

Really?????????? I await the responses from the forum. 

I cant believe for a second the 3600 offer was the most popular, D3 have just chosen the most expensive that will make them the most money. 

It's not a popularity contest, it's a profitability contest.  I do like that they are throwing a bone to people who bought (hopefully it's 300 per purchase, but I doubt it).

Certainly not shocked they went with the bad price.  Guess I can forget this store exists.

Freelancer

Unbelievable! They've determined peoples preference when only given one choice!

All I ever saw on the forums was that the extras in the 3600HP package were not worth 1100HP...

crackninja

Bummer, i like the h4h feature and was going to buy 2 covers in the next week at the old price point. For 3600 I'm probably passing, but I do appreciate the 300 hp payout. 

DJSquiggy

@brigby, any chance we can see how the sausage was made here?  what was the purchase rate for the 3600 store vs. the 2500?

and was there at least a good mix of new accounts and whales for each test that they can really be compared?  Just curious.  

I had the 3600 with 7 day preview store, and i bought at least 2 covers.  Nova Red, and Medusa Purple.  i personally dont mind the higher price since i dont really use HP for much....but wondered if we could get a "10% of all matches were won with OML" stat on this decision.

Beer40

This could have been done sooner. There's no way to get accurate data unless you offer both choices to all people. Since they didn't, it was pretty much a foregone conclusion that they'd either go 3600 or just shut it down.

scottee

nick_chicane said:

Really?????????? I await the responses from the forum. 

I cant believe for a second the 3600 offer was the most popular, D3 have just chosen the most expensive that will make them the most money. 

They chose the one people buy more. so yes, it makes them the most money. Because it was the most popular.

If no one thought it was worth it, of course they wouldn't pick it.

Starfury

Since noone had the choice between 3600 and 2500 hp pricepoints, why not just tell it like it is and say enough people bought it even at 3600 hp?

orbitalint

Oh man, I'm ahead of the wave. Saw the announcement and shook my head... The A/B testing seemed so flawed given we all value these goods differently. True A/B would have been to give us both and choose the best for us. I actually would consider a4* cover at 2500 bc I'm an old timer and remember that was the original hp cost when you could direct buy. The amount of RNG candy to go along with it doesn't interest me.

My guess is that the 3600 came close to the 2500 raw number of sales and they concluded people are indifferent to the pricing. I wonder if the 2500 group as a whole are annoyed and refuse to buy the 3600 in masses and sales drop like a rock...

irwando

"Our data showed that we made more money when we charged more."  Really.

I participated by not collecting a Hero for Hire token to show my objection to the cost.  That should be a part of your data.  So why don't I get 300hp for participating?

Maniac1981

Yeah right! If you had given Players the option tot choose between 3600 and 2500, I bet the players that picked 3600 would be neglible!!! #cashgrab

broll

Brigby said:

We run tests like these to allow players to show us what they preferred, and after seeing all of the results, it was clear that players preferred the offer that had more items in it.

I know you're passing along a prepared statement, but your test wasn't setup to determine that.  You can't tell what players preferred unless you offered both to everyone.  What your test show at best is of the random samplings which one sold more.  

The sinic in me suspects that if the 3600 did sell more, it's only because it was given as the only option to a larger group of players.  Also I wouldn't be surprise if more people did not buy the 3600 one, but you had some number of people who had to buy to trigger it as profitable and that was met.

Either way happy price gouging.  I got my 2 and I'm done with the store.  You'd have got more from me with 2500 but now you will get no more.

EDIT: It's a shame too, this could have been a great store, but you guys insist on over charging.

Moon Roach

300 HP seems arbitrary and a little low.  How about giving everyone who helped in the research 3600 HP, effectively a free H4H purchase, instead.

irwando

True.

Offering more ways for players to get what they need and for you to make money is great, no objections there, go for it.  But really the method is suspect.

How do you differentiate between people who would never buy Heroes for Hire vs those who would buy it at a lower level?  Unless you offered the same people different options and let them pick the testing is invalid.

Brigby

@DJSquiggy

Those are definitely good questions, but unfortunately I just don't have that information available to communicate to everyone.