Why your players are upset and how we got here
This is going to be a long post, but there is a lot to unpack with the recent changes to the game as well as some of the longer standing issues that led us to the point we are at now. The purpose of this post is two-fold. One, to let you know why your players are upset. And two, to request some clarification and possible remediation.
There has been a sharp decline in overall communication across the board; but especially on the forums, for a long while now. We used to have much more developer interaction. It felt like they were part of the community and really helped build a sense of trust and care. Even if we didn’t like it, we were given roadmaps on where we were going. To go from that to where we are now already creates a sense of unrest in your playerbase.
Why does Bishop remain untouched? Why are new characters required for SHIELD training? What happened to supports/support circuit? Why is Professor required in PvE and the only way to get him is 1/250 odds? Silence. And on down the line. So already there is a sense of disconnect. A widening of the gap and an us (players) vs. them (developers) mentality.
All of a sudden, we start to notice a throttling back of feeders. Seems odd and with no communication (see: above) we are left to speculate. On a podcast the developers claimed that they gave out too many, too soon. So we know the throttling was intentional, but we don’t know the “why”.
We are later told that you want feeders to be “special” and tied to special events. So we are to expect them less. Fair enough. Holidays pass. The 80th Anniversary of Marvel passes. And the big one... the 6th anniversary of MPQ passes, and we get no feeders. In the moment it felt to me like you were buying time so you could throttle back rewards. Looking back now it definitely seems like the case.
After you received negative feedback from your players concerning the lack of any feeder for the 6th anniversary, we were told the reason was “there was no obvious connection”. So now, not only have the goalposts been shifted, but many players felt that their intelligence was being challenged. You had two characters that were released ON Anniversary (Gambit/Cable) that were rolled out with an accompanying 4* (Rogue/Domino). There are many other examples but I won’t go into it as they were already posted (to resounding developer silence). Looking back, it seems like another attempt to buy time.
Finally, we were told that feeders are not dead. They would be part of a new feature that would be coming soon. A feature that in this age where dilution is the worst it’s ever been, we’d be able to make targeted progress on our heroes. This was met with resounding fanfare. Expectations were high and questions were asked. But rather than just roll everything out at once and answer questions, we were left with a ton of speculation (a recurring theme at this point).
So shards are announced as a replacement for bonus heroes. Many did not expect you to REPLACE a feature so loved by many as we thought you were ADDING to the game rather than replacing. An issue that could have been avoided with proper communication up front.
When we finally get communication it hypes up “this is good for the players!” without so much as acknowledging the obvious bad. Where you were once part of the community, we now just get manipulation. For me personally, it’s a huge turn-off as a consumer.
The biggest drawback we got was the fact that our “bonus” resources would be lowered under this new system. We were told, “but wait until you see the WHOLE rollout. You’ll get shards from other places to make up the difference!” If you comb through your forums, you see many players saying “I’ll believe it when I see it” because we’ve been lied to before (see: above).
What wasn’t mentioned (yes... again), is that the shards we’d be getting elsewhere 1) aren’t for characters we are actually targeting and 2) are apparently taking the place of rewards we were getting previously. So now our “bonus” pulls are down and we are getting less progression rewards. Not only that, but you’ve found a way to charge us for the new resource drought you created in the form of a “shard store”.
So with many people upset about shards (especially the “orphaned shards” issue... more on that later) we are told that they are being added to progression rewards, feeders would be massively updated and we’d be getting rewards retroactively! You took some of our rewards that will bleed us long term, but promise of a huge short term payout was enough for many players to forgive. Players expectations were high and the term “shardageddon” was even used!
However, just like this whole process, instead of giving us information right then and giving the whole rollout so we could process, you told us we’d get information Monday.
Late into Monday night we still had no information. When we finally did, it was very very vague with multiple interpretations. And no time or people available to field any questions.
Knowing that our CP, HP, LT, Iso would be cut with the update, the consensus was “open now!”. So many many hoards were broken. You should see some of the screenshots of people’s vines. It is pretty insane!
Which brings us to today. Mass confusion ensues from people as to why they are not getting the rewards they thought were coming based on their interpretation of the vague late-night update. A compete nerfing of retroactive feeder rewards with no explanation- when we already had nerfs in progression rewards and number of bonus pulls. A complete deviation of precedent that had been established with no notification of the change so we could plan accordingly. And to top it all off, a number of what you call “bonus shards” sit there wasted on characters we never planned to chase as a reminder of how much better bonus heroes were.
I look at all of my characters with both new feeders and old and see tons of checkmarks for prizes I never received. Mighty tokens? 4* character shards? 5* character shards? The game is saying I have received these rewards. And they are not there. We were led to believe that we’d be getting a huge reward payout and instead have yet another nerf. After MONTHS of begging for feeders and you effectively hyping up that we would FINALLY be getting them, it made us feel like the wait was going to be worth the pay off. Only instead of getting those rewards, we got a third of them.
When you look at all of this in context and wonder why each subsequent decision is made with less and less support from your community, this is why. People tolerate some “bad” when you build up goodwill, but you’ve made too many withdrawals from the bank and now there is nothing left (Justin’s comment also didn’t help).
People here can chime in on what they feel proper compensation should be, but for me that goodwill is gone. I feel like there needs to be not only compensation in the form of paying out those rewards we were led to believe were coming, but also a sincere apology, and an HONEST explanation of your thought process. This would go a long way in depositing some goodwill in the overdrawn account. Because this is indeed a broken relationship in need of serious repair work.
Comments
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This is good analysis and I would suggest that Demi/d3 read it closely. I might not be quite as charitable on some of these issues, but I agree with the basic principles.The 'good for players' elements introduced this fall are ok, but they aren't nearly good enough, imo, to offset the growing list of clawbacks and resource nerfs that have been rolled out at the same time. Demi/d3 have gone back to the well too many times and it has now run a bit dry.Also, I would urge demi/d3 to look into the problems that live service games like diablo III (at launch) and anthem have had with calibrating rewards levels. The basic take away for those games seems to be that so long as they don't compromise the grind (i.e. so long as grinding rewards players with a sense of tangible progress), more rewards spark player engagement and improve player population and satisfaction without hurting revenue. Now MPQ is not a 1:1 analogy to AAA retail games, but I think some of these pricniples would hold true here. I think it is somewhat likely that noticeably more covers could be given out without compromising the game's financial viability, and with the possibility of increasing player engagement and satisfaction significantly.13
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People that feel appreciated, included and recognized usually tend to respond favourably ($). hopefully the response to this update forces these guys to take a long, hard look at their 1 step forward, 2 steps back modus operandi.
we've had enough of it. where they go from here will go a long way towards retaining or losing paying players.2 -
Excellent post, DD.
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Cheers, very well said.0
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Signed!0
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This is an excellent summary.
We can only guess at what led to these decisions but having been on the other side of unpopular development rollouts I would put my money on the development team being given a mandate by the bean counters to increase player spending to hit some arbitrary revenue goal, or make up for reduced player count, or some other reason. I expect a lot of the development team did so grudgingly with the knowledge that what they were building wouldn't be popular.
If that's the case then it's not a fun place to be as a developer - caught between your mandate and an unhappy customer base. For those folks I hope they can get the decision makers to see some of these responses and relent on whatever drove these design decisions and bring back some of the fun that has been leeched out of the game back to it.
Otherwise I think this game has jumped the shark.2 -
Co-signed.0
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As a mid-level 4* player, this recent ordeal hasn't really impacted me much. I agree with what @killahKlown said in the other thread:killahKlown said:
Retroactive level rewards is not the same cup of Kool-Aid. When a feeder gets introduced, people with a large 4* Iceman will have already earned an LT for every tenth level. Then you expect additionally the retroactive 5* cover. Whereas a newer player will not receive an LT and a 5* cover when they receive that rank.
I'm not getting a 5* cover AND a LT when I hit levels, so I'm not exactly taking up arms for 5* players to suddenly get both because they want to.
That said, the Shard system completely replacing Bonus Heroes combined with the perpetual need for new 4* characters in Shield Training has killed my desire to play this game. Also, I've been entirely bored with PVE for quite some time because playing 10 nodes 7 times each at certain times of the day is mind-numbing.
In the past 3 months, I've gone from hardcore playing of everything to only playing PVP and abandoning PVE entirely to now where I MAYBE play DDQ each day. If I even remember that.
So I agree with a lot of the negative, but I've been feeling that way for months.
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I still enjoy the gameplay and have spent a fair amount of money in the past on the game. However, this sleight of hand by the developers is making me rethink my choices.I have built my roster over the years with consistent gameplay and some monetary investment. To have that effort negated by what appears to be greed and general apathy for the player base is aggravating.I really would like to continue playing, but taking one step forward and four steps back with my roster development is not fun. Please fix this horrible decision and restore player good will.1
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Well put.Can we add to that the bugs that they don’t want to fix? Wave battle glitch, passive ability glitch, game not being faster like they said it would be, etc.0
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I guess I should define my Player Persona so whoever reads this can assign the correct level of weight to it:
Day: 1406
Shield Rank: 151
Monetary Status: 100% F2P for the life of my play
Alliance Commander in a casual, largely young roster alliance with people who do spend here and there in it
Overall player category: 5* Transitioner
Roster state:
Everyone above 1* on roster save Beta Ray Bill
5* Champs: 5 (none meta)
4* Champs: all but 16
3*s: I've turned over most of the tier once, no dupes on roster, some of those early flips are getting close to a second round
2*s: farming since forever, on my second champ bagman
1*s: just Sp1der-Man at lvl 40/50 for ddq
I do PVE to progression in SCL 9
PVP I play to 900 when I can
Spending habits: spend as I go, cp/lt into latest exclusively
I've actually come around on shards. I've spent all of 2019 trying to bonus hero my America Chavez from 285->350 so I can finish Jessica Jones, and I finally did that the day this reward overhaul went live. The thing about shards though is that I can now accurately and reliably predict my 4* earn rate: 1/week. My 5* earn rate appears to be 1 every 2 months. So now I can look at my roster, then look at a calendar, and tell you what fraction of my lifespan it's going to take to get one of these characters over. I have little to no agency to speed that up meaningfully short of burning HP in the shard store, but at least I can correctly weigh the time cost of chasing any given character this way. The reason I'm chasing 4* characters at this point is specifically to feed over my classic 5*s that can be fed to completion, in order of how long it will take to get them there. I have to chase 5*s now, because i"m stuck with 5* MMR. The timescale it takes to put together a usable 5* roster after you get that first one is SO long, that you just get desperate for more warm bodies on the bench to alleviate the pain of getting stomped out in vs mode.
This brings us to the Shardpocalypse:
I wasn't expecting to earn any shards from my America Chavez towards Jessica Jones, but I did expect to receive the consistent level of retroactive reward that we've been seeing since 5*s were added to champion rewards back in 2017 for any newly assigned feeders. Because why would i not? At that time, I had no 4* characters even close to 280, but this time I had loads over 280 and 5-6 above 300.
At the 5* tier, I was only "stung" by losing out on the Level 300 Gambit cover, since my Rogue just happens to be at level 306. This wasn't going to make my Gambit usable, he's been sitting at 1/3/2 since he left latest, and now he's 2/3/2 + 100 shards. 3/3/2 wouldn't have turned the knob into making him usable or anything, but losing out on that cover at 300 means it would take me 14 weeks of focused shargeting to get to the next one (if i wanted to do that).
Rogue has been in the game since 9/27/2017, and I've never set her as my bonus hero. RNGeezus has just been kind enough to decide she needed to really be on my roster. So it has taken me 2 human years to organically get this character to accidentally be 7 levels higher than she should have been to take advantage of this situation.
All the other new feeders landed on my 280-299 crew, so I lucked out and got 1 cover + 250 shards like you'd want for quite a few 5*s, which is a great feeling, so thanks for that.
Where I was most let down was actually in the complete disregard for the additional rewards at the 2 and 3* tier. I can see both sides of the equation here - if you were to flood a bunch of 2-3-4* transitioners with covers for half the next tier up, maybe you'd have a similar but bigger outrage about "Ugh, where will i get the HP???" from them, which could have caused them to leave in droves, or maybe it would have driven some to spend...I couldn't really say. But for me, what i had in my head we were going to see were all the additional Mighty Tokens, and possibly the secondary feeder additions. I was hyped for those tokens because I wanted shard progress on IM40->Hulkbuster->Rescue, who I had at 5/2/6 (6/2/6 now). I was actually excited for the potential Sabretooth cover as well - I have him at 4/3/5 lvl 250, and that last cover would have had him champable which would have been a huge quality of life improvement for me. With the wide gulf between "good," "decent," and "terrible" characters in the 5* tier, not having a functional Kitty or Gladiathor means I really need tools to combat the opponents I'm matched up against with champ Kitty/370 Rockets in pvp, and Sabretooth is arguably the best at it right now even as a baby champ. Sure, I could shard him, and my Patch Wolverine is about to flip, so I'll get back around to that cover before too long, but the point is that we weren't told it wasn't happening and i thought it had a high probability of happening. It would have been better to just say "you will get this, this, and this, but not this" right up front rather than giving out a vague update that made it out to be better than it was.
And that was just the short term disappointment. The loss of the midrange CP and HP out of the 3* champion rewards during the switch to shards and double feeders seems exactly targeted at players like myself to keep us from treading water F2P. Maybe it is, and maybe that's fine in the end, but it isn't a great feeling on this end of the equation. I play the game in a way that is presented within the game as possible, I don't game the system, I don't cheat, and I resist recruitment drives from people in higher performing alliances partly out of a sense of obligation to the newer players in my alliance who could use the bootstrapping. At any rate, that's the story of why I was disappointed in this "free stuff."5 -
There's a multitude of good stuff in this thread that I agree with.
Here's my in a nutshell problem with this update.
The progression cover in the current PvE is a black Spiderman 2099. It is my 13th cover for Spiderman 2099. Normally I would champ him so he could begin to slowly grow more powerful/useful and gain some small rewards. But now the new meta says I shouldn't because he might one day be a feeder and I can get cheated out of rewards.
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Nice summary of recent events DD.
If I wanted to I could add to the same Demiurge attitude which goes all the way back to the beginning six years ago.
Demiurge treats us like beta testers and are careless in the way they consider every new change. Don’t worry the players will test it for us. The best part is the players will pay for that dubious honor.
That first response from Justin at 9:26 AM on Discord Is indicative of the contempt they hold for us.
”Y’all are complaining a lot for what boils down to some free stuff and a rewards shuffle”
Their even lamer attempt to clean up the gaffe was blithering about trackballs and mention that this is the reason there is one official channel for MPQ news....the forum.From the moment Justin showed the true Demiurge face towards the players multiple Demiurge employees jumped on Discord while not a single word was posted here, the supposed official channel.
When someone at Demiurge tells us who they are and what they think of us like Justin did consider that attitude doesn’t come from nowhere.13 -
I don't want it to seem like I'm putting vets against newer players here, because that's not my intention, but I've seen so many variations of "experienced players already received LTs, so double-dipping wasn't fair anyway" that I really want to present an alternative view.
Most of those LTs were pulled before saved covers existed. I can't speak for anyone else, but I know I had to sell dozens of 4* covers and probably at least one dozen 5* covers before saved covers came in. Others, who have been playing longer, or pulling more, will (barring extremely good fortune) have had to sell many more.
Not only were the already received LTs unlikely to have been 5* covers, a fair number of them will have been converted to Iso.
I didn't expect shards from existing feeders, except possibly as they were in fact given out. I didn't expect shards from 3*s whose primary feedee (definitely not a word, but hey) changed. I probably didn't even expect the full shards for those with a new secondary feedee. In short, I thought I was being pessimistic, but it turns out I was still overestimating the rewards.
My 5* Professor X is now sitting at 5/2/5 with twelve saved covers and 100 shards. I realise I could champ him with saved covers, but when his health is so low every level on him counts, and I would really resent losing 3 levels because my luck was bad in terms of colour-spread. I'm luckier than some, because my 4* Prof is below 320, so I will get that final cover reasonably soon. I was expecting, however, from everything I'd ever learned about feeder mechanics, to have received it yesterday.8 -
granne said:
Most of those LTs were pulled before saved covers existed. I can't speak for anyone else, but I know I had to sell dozens of 4* covers and probably at least one dozen 5* covers before saved covers came in. Others, who have been playing longer, or pulling more, will (barring extremely good fortune) have had to sell many more.
It's really comparing apples to oranges in how covers are applied now versus then.
It bears worth repeating that a Latest Legendary is nowhere near the same worth as a direct cover. No token is worth a direct cover, no matter what the tier.6 -
Remember, if you're going to give the game a 1* review to express your displeasure, remember to mark "helpful" the other reviews that express your sentiments.8
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Daredevil217 said:
People here can chime in on what they feel proper compensation should be, but for me that goodwill is gone. I feel like there needs to be not only compensation in the form of paying out those rewards we were led to believe were coming, but also a sincere apology, and an HONEST explanation of your thought process. This would go a long way in depositing some goodwill in the overdrawn account. Because this is indeed a broken relationship in need of serious repair work.
Great, thoughtful post as always DD! Merely piggybacking on your final paragraph here, I will focus my thoughts on what I feel proper compensation should be - it’s something I’ve given some thought to, which when one objectively reflects on the fact that this is in regard to a mobile game and you are actually spending real world time thinking about possible improvements, well, it kinda says a lot about just how high on the meter this affected me. This is more than just a mobile game to many of us, it’s something we’ve spent many years interacting with and working on improving our chances of success via improvements to our character roster. That’s at the the core of why so many are feeling a bit of a sting right now, I think.
Anyway, as best I can guess/tell, it seems the game developers feel too many rewards have either gone out already and/or it would be too much to give out tons of 5 star covers based on the previous system of retroactive rewards. Perhaps a compromise would look something like: instead of cutting the full cover reward (or total number of shards needed to unlock a full cover) that used to be at the level 300 threshold, keep that and then start the scale back at the following full cover threshold (which used to be level 320, if I remember correctly). At level 320 and beyond, the scale back could perhaps also be changed somewhat, with slightly larger number of shards going out to players rather than the static 100 per that was adopted.
If done this way, there’s still a lot less rewards being doled out than there was during prior retro rewards times, but the players would be receiving at least a bit more than they did - which feels something like a win-win. So, speaking as one of many that felt particularly burned by having multiple 4* characters in the very low 300 levels and just barely missing out, we’d still get enough shards to unlock that second 5* cover from the new feeders. Anyone with level 320 and above (or wherever the threshold was decided to be) would also get the first two covers, and then perhaps enough shards for 2-3 additional covers as opposed to what I believe was just enough for one at max 4* level. It’s the knowledge that any player that just so happened to have impacted characters SLIGHTLY higher than the first “new, changed” shard threshold has been so affected that bothers me the most. Had we just invested a little less, or saved covers for a bit instead of applying them to all of those low 300 level 4* characters, we’d feel like we were in much better shape right now. That just seems so off to me, and I can’t imagine the game developers would want segments of the player base feeling this way - that to get more they should have done less (with regard to the retroactive rewards now, but also going forward). Again, some type of compromise would seem to be the best way forward for all parties involved.
I have chosen to only focus on the 5* compensation, as this is what is most significant to me and seemingly many, many others. I know that there were other unexpected changes too, but will leave that for someone else to expound upon.0 -
NotBAMF said:As a mid-level 4* player, this recent ordeal hasn't really impacted me much. I agree with what @killahKlown said in the other thread:killahKlown said:
Retroactive level rewards is not the same cup of Kool-Aid. When a feeder gets introduced, people with a large 4* Iceman will have already earned an LT for every tenth level. Then you expect additionally the retroactive 5* cover. Whereas a newer player will not receive an LT and a 5* cover when they receive that rank.
I'm not getting a 5* cover AND a LT when I hit levels, so I'm not exactly taking up arms for 5* players to suddenly get both because they want to.
I am pretty similar level to you I think but I have the opposite thoughts on this. It isn't because they want to, it is because they have been loyal customers and deserve to. At least in my opinion - obviously I respect all those who differ from me.
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dramatist said:There's a multitude of good stuff in this thread that I agree with.
Here's my in a nutshell problem with this update.
The progression cover in the current PvE is a black Spiderman 2099. It is my 13th cover for Spiderman 2099. Normally I would champ him so he could begin to slowly grow more powerful/useful and gain some small rewards. But now the new meta says I shouldn't because he might one day be a feeder and I can get cheated out of rewards.
As an example, my top 4* is in the 290's after about 3 years of play.0 -
This is pretty much a perfect summary from the players point of view1
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