I don't buy in-game currency. Never do and many are the same, but some people do. Wouldn't it be nice if there was a guide that showed which currency represented best value?
Now there is, because I am a bit bored today (being the boss can sometimes be boring) I decided to explore which currency (iso or hp) represented the best value, I also figured out which package is the best value too.
In the summary at the bottom I will give suggestions on purchases and currency use based on roster strength as for some this will determine the best use of currency.
Iso vs HP
It's pretty well known that nobody thinks buying iso represents good value for money (due to how much iso you need and how little you get when you buy) so I was coming into this part of analysis expecting to find iso to be the loser here, and you know what....
I was completely right.
*Note: all prices based on GBP
*Note: Iso and HP per £ rate worked out based on highest priced package
Exchange Rates
The exchange rate (IE) for iso stands at : 975iso p/GBP
The Exchange rate (IH) for HP stands at: 250HP p/GBP
On face value this looks like iso is the clear winner, however we first have to decide how valuable those two amounts are to the player. Iso is used for only 1 thing in-game and that's levelling a character, so 975iso has differing amount of usefulness based on the current state of the players roster. It's arguable that it will only really be very useful to a burdgeoning 2* roster and anything above will find the amount fairly useless. HP however is both flexible and has fixed value. This means it's value does not change based on roster strength, 250hp always carries the same minimum value no matter what stage of the game you are at - 1/4 of a roster slot. It is also a more fluid currency as you can buy tokens with it which can be used to advance a roster. For these reasons the winner is clear....HP
A quarter of a roster slot for £1 is a far better exchange rate than the very steep declining curve that iso represents.
The Packages
Common sense states that packages should get better the more you pay. It's a tactic often employed by many businesses to encourage customers to buy in bulk. Is the same true for MPQ? Lets see.
For ease of use I'm going to label the different packages as; small, medium, large, extra large and Maximum.
The prices remain the same for each package regardless of currency being purchased (making this a bit easier) and prices (in GBP) are as follows:
Small £1.59
Medium £3.99 (+150%)
Large £15.99 (+301%)
Extra Large £39.99 (+150%)
Maximum £79.99 (+~100%)
Each of these packages increases (in price) by a % which is shown in-between the packages, the biggest increase in price comes between medium and large (301% increase). What happens when we look at what is gained in each package?
ISO HP
Small 1200iso 200
Medium 3200iso (+167%) 600 (+200%)
Large 13,200iso (+312%) 2300 (+383%)
Extra Large 37,500iso (+184%) 5600 (+193%)
Maximum 78,000iso (+108%) 20,000 (+135%)
Again the biggest increase comes between medium and large packages, what is perhaps more surprising is that the % increases are different between currencies. Why? I have no idea, it doesn't need to be but it is. The best value for money (in my opinion) comes from buying the large package as it is the largest increase of goods received so this is where your money should go when buying either currency and CP bonus is removed from the equation (best selection for solo buyers outside of buy clubs).
Summary
The package which represents the best value, regardless of currency being purchased, is the large one (Logan's Loonie and/or Hidden Stash), this surprised me a little as I was expecting more of an upward curve in relation to goods received:price paid. You do get more the more you buy, but you get the best increase halfway through the menu so I would advise focussed spending there.
HP is a clear winner in pretty every department when it comes to what to buy, what is even more curious is why the increases between packages are different depending which currency you buy. There is really no need for that and again it places iso further down (can it get much lower?) the spending priority list due to the fact you get less based on the same price when compared with it's superior cousin (HP).
tl;dr : Iso exchange rate is worse making it the weaker currency, you get less than HP when you buy it and it is less useful at all levels beyond starter roster (and even that is debatable). DO NOT BUY
Note to devs: If you want people to start buying iso you really need to look into what I have outlined as this is the reason why people don't buy it as often as they should. There is a rather large disparity between iso and HP.
Phumade said: the problem with your analysis is that it doesn't include cp awarded through buy club. You make that point that the greatest increase in hp occurs with the mid level buy. But for most 5* players, hp is not really the constraining resource. CP is. You should redo your analysis with CP. I think you will see clearly why multi stark buy clubs exist.
1. It's very hard to quantify the added affect of CP in the buy.
2. It's a guide mostly designed for people who are not whales. They don't need a guide as they will just buy whichever package gives them the most CP regardless of value.
Wouldn't it be easier to look at HP per dollar (or pound) spent? Of course, in that case, there's really no need for a guide (as others have pointed out) since you can easily see that this figure gets better the larger the package (i.e. if you're going to spend $100, you're much better off buying one Stark Salary than five Logan's Loonies). As for ISO vs. HP value, a helpful figure might be how much time it takes to earn one versus the other.
Of course, when spending money, I think the only thing a new player needs to know is not to buy ISO. So, if you are going to do a guide for newbies, I think it should include a section on how to spend the HP you buy (stores vs. vaults, 10 daily deals vs. 10-pack, whether to buy 2* covers, bonus heroes etc.)
Well I did write this due to boredom, criticism is welcome and appreciated. I was simply passing time in my office, I thought I would make it something moderately interesting. I guess I failed on that front. Apologies guys
EDIT: I did attempt to delete the post but on this new forum I can't figure out how. If a mod could delete or simply move to a section nobody reads that would be great.
Speaking of the "don't spend money on ISO" rule of thumb, a guide I think would be beneficial is one on rookie mistakes to avoid. I suspect that most of us did things back when we were newbies that we wish we could go back and undo. I actually think that this guide would be much more valuable than a general newbie guide and should be the first thing a new player reads (since the sooner you stop doing these things, the better).
I've actually toyed with the idea of writing one myself, but don't know if I have the requisite experience (though I could start one and let other contribute). Plus, I don't know how many newbies start reading the forums or when they do so, so I'm not sure how valuable it would be.
Ryder said: So for someone in his first month of playing with only a three or four 2* champed, and a budget of 10$ a month to throw to the devs. Would you guys recommend buying slots or VIP once a month?
SpringSoldier said: I would recommend buying slots first. VIP is great because it also has legendary and heroic tokens, ISO and stars- but if you don't have enough slots on your rooster, you risk losing what you earned or having to give up characters you already invested in.
SpringSoldier said: 1. Yes, it's a feature for everyone in the game. But only for PVE events.2. Yes, you only get the rewards listed there and faster healing time- which matters a lot if you like playing for several hours per day each day.
Quebbster said: It should be mentioned that for non-paying players you need to Watch a video to get the intercept bonus. If you make an in-app purchase you get the intercept bonus automatically for a while. You can opt to not see the video but you lose out on the intercept bonus then.