Fixing the economics of the game

Warbringa

1.) Players need more iso - make every "random" daily Shield reward from day 1 to 365 worth 500 iso, from day 366-500 2500 iso, from day 501+ make it 4000 iso
2.) get rid of buying HP and ISO as store options - instead offer a bundled package of the following:

$5 - 1 heroic token, 150 HP and 5000 ISO
$10 - 2 CP, 3 heroic tokens, 20,000 ISO, 250 HP
$20 - 3 CP, 6 heroic tokens, 60,000 ISO 700HP
$50 - 10 CP, 1 Legend Token (20 CP kind), 7 heroic tokens, 100,000 ISO, 1500HP and +1 CP for your alliance
$100 - 20CP, 2 Legend Tokens (1 of each kind), 12 heroic tokens 250,000 ISO 3000 HP and +5 CP for your alliance

Do this and I imagine you will see a lot more people spend money on your game...if you are against selling CP directly change the 20CP in the $100 tier to a third Legendary token then. You can keep selling individual HP if you wish however, I think most people would lean towards the bundled packages unless they were using the HP to buy 10-packs only.