A change: 5-pack of tokens

Moon Roach

Ask Questions Later, the token 10-pack is replaced by 5-pack, "only" 2000 / 1800 HP.

DrStrange-616

Half a turd is still a turd.

Chrono_Tata

The odds of drawing the featured character in a 10-pack is abysmal as it is, offering a 5-pack would offer an even lower chance and probably further frustrate first-time buyers and turn them off buying token packs (supposedly their major source of revenue) in the long run.

Quebbster

Makes sense since 5-packs are more affordable and thus more impulse buy friendly.
The jump from 5-pack to 42-pack is rather large though...

Quebbster

Chrono_Tata wrote:

The odds of drawing the featured character in a 10-pack is abysmal as it is, offering a 5-pack would offer an even lower chance and probably further frustrate first-time buyers and turn them off buying token packs (supposedly their major source of revenue) in the long run.

Not necessarily, getting 5 **** tokens is probably easier to swallow than getting 10...

Unknown

2k hp for 2* bullseye and cap marvel, no thanks

GrumpySmurf1002

It's about 15% to pull a starlord from the 5pack, it's about 75% to pull him from the 42pack. That puts their relatives costs in roughly the same ballpark, i.e your chance of pulling Starlord is roughly the same if you buy 8-9 5 packs vs one 42 pack. Of course, that still favors the 5-pack, because if you're drawing just for him, you can stop if/when you get lucky.

It was about 27.5% to pull him in the 10 pack, which again is equivalent (2 5packs and 1 10 pack have the same success odds). 2 5-packs are cheaper than a 10 by 200 HP, so hooray value!

Chrono_Tata

The odds are equivalent but I thinI one should consider the psychological effect. If the game offers a 5-pack instead of 10, most new players are going to take that as the "recommended" number of tokens that they should buy in order to earn what is being advertised i.e. the featured character. If a large number of new players are buying the 5-packs and not getting what they are expecting, it's going to bias their decisions against buying cover packs in the future.

.....having said that, I just remembered that they said that they actually got more people buying cover packs when they removed the guaranteed cover from 10-packs, so maybe people are just nuts and actually end up paying more money if each pack offers less chance of winning the featured character.

Arondite

From a marketing standpoint, it's wise for a few reasons.

>players purchase multi-packs only for the increased draw rates. If it weren't for that, it's simply be wiser to purchase singles until you get what you wanted, stopping so that you don't have to "finish out" a ten pack you didn't need. Reducing this to 5 minimizes the purchase cost necessary to receive the same advanced draw rates, reducing the "risk" players face by purchasing in. It also offers them the chance to itemize the purchase - if you get what you want in the first 5, you no longer have to open another 5 that you already invested in. Likewise, if you don't get it in the first 10, you can try "just once more" at q much lower cost than with 10 packs.
>the "daily deal" is a 10% reduction rather than 5%. May not seem like much, but it definitely incentivizes purchases.
>players build hp slowly. Moving the minimum "blow all your hp here" mark lower is enticing and encourages players to pop it on 5 packs rather than slots or shields or covers. This will, in turn, encourage sales whether they pull good or bad, because good pulls will cement tokens as a "good expenditure"( encouraging that behavior in the future AND forcing them to buy hp to get roster slots, since they just blew it on tokens. Bad pulls will entice the sunk cost fallacy in most players, telling them that if they just pop in a single tenner, those odds will balance out and drop that star lord for them.

Moon Roach

I think changing it to a 3-pack instead would have got a lot more people buying packs.

Because a 3* cover costs 1250, a 3-pack would be 1200 or 1000 if they kept the same decrease for a daily deal.

To a lot of people, 1250 for a cover is a lot. 1200 for 3 chances at a 3* or even 4*? A bargain.

I'm not advocating this, or in favour, or anything else positive. It's just that the mention of marketing got me thinking about price points and cost benefit and value propositions. You bastard, Arondite. No offence intended.

Unknown

The smaller the number is the better the deal is for the player because the odds are better overall on the 10/42 pack and the expected value is pretty close to valuing 3*s at 1250 HP straight up, but you certainly don't want to be doing too many 1250 HP cover upgrades straight up in the first place (odds are likely you'll end up getting the covers you don't need even if the numbers are equal and they are not), so it's better to be able to gamble in small amounts and just hope you get lucky and then you can stop earlier. For example suppose you buy a 10-pack for a new 3* that you're missing 1 cover in, and you got 2 of his covers including the one you're missing. That's pretty good but the second 3* only has a value of 1250 HP which you probably would like a refund now that you got the cover you were missing. If you bought a 5 pack with the same odds and same luck, as long as the missing cover came up first (50% chance) then you can stop 1800 HP earlier and then upgrade a single cover straight up with 550 HP left to spare. If the opposite happpened you still end up paying the same as before (1800+2000 = 3800) and didn't lose anything. So in this identical luck scenario you have a 50% chance to save 1800 HP.

Unknown

This makes the 200 HP daily discount much more attractive. It's a 10% discount instead of the usual 5% (or the miserable 1.25% discount on the 42 pack).

Raffoon

GrumpySmurf1002 wrote:

It's about 15% to pull a starlord from the 5pack, it's about 75% to pull him from the 42pack. That puts their relatives costs in roughly the same ballpark, i.e your chance of pulling Starlord is roughly the same if you buy 8-9 5 packs vs one 42 pack. Of course, that still favors the 5-pack, because if you're drawing just for him, you can stop if/when you get lucky.

It was about 27.5% to pull him in the 10 pack, which again is equivalent (2 5packs and 1 10 pack have the same success odds). 2 5-packs are cheaper than a 10 by 200 HP, so hooray value!

So, the percentages per hp stay outrageously low just as they've always been then, it seems.

The fact that 1 out of every 4 people that spend 80 dollars on a 42 pack are going to walk away without any Starlord covers at all is downright shameful. I feel embarrassed for ever buying tokens.