Remove player names from pvp

PVP is highly competitive, tends to cost real money and yet has worse rewards than PVE. So, why do we still have player names showing up making it easier to target people to prevent them from placing as high as they can which in turn deprives them of rewards and wastes their money?

If you take away the names, this ceases and puts the game on a more even playing field. I don't believe there's any other way from the fight screen to see names to target a specific player.

I feel modifying the behavior forces the only choices you should have which are the most points, the easiest for value or the quickest in terms of time to fight. These are strategic enough choices without aadding in the unfair element of groups of players or alliances limiting others chances at rewards.